If the BrandPics Test has inspired you in the development of your brand by strengthening its internal identity, you might like to read the book “Brand Tango”. It contains specific fill-in exercises that help you develop from theory to practice. Its structure is appealing and helps create widespread participation and consensus in defining brands. The title comes from the phrase “it takes two to tango” and is based on the belief that successful brands are the result of close collaboration between management and employees, and between employees and customers, and in that order.
The methods in this book have been tried and tested with my clients, companies, organisations, governments and schools. We know that Brand Tango works.