Part 2 of;10 states that are devastating to your brand personality.

Publicerat den 29 August 2013

  As I explained in my previous post, the customer will never have more fun than the employees do. I then described the first five states: fear, anger, apathy, stress and anxiety which all are devastating to our brand personality and brand promise. Following is a depiction of the remaining five, hostility, jealousy, greed, selfishness […]

10 states that are devastating to your brand personality.

Publicerat den 13 August 2013

The first five I describe here; Fear, anger, apathy, stress and anxiety are conditions and emotions that are damaging to our brand personality and brand promise. Brand personality is created by everything we communicate, do and say. (You can read more about it in my previous post.) It is not enough to communicate our brand personality […]

Seven things about creating a brand personality.

Publicerat den 11 June 2013

An important element of branding is to provide a product, service or organization a personality. Just as we humans create and develop relationships with others, we use the organization’s brand to do the same. So what is it that makes us win customers’ approval? Well, the same things as we do to appeal to others. […]

A case from a BrandPics workshop with IT Consultants

Publicerat den 2 May 2013

Industry / company: IT Consultants Size: Almost 100 employees in four offices and a turnover of 100 million SEK (15 million USD. Participants: 6 Forum: Management team with the CEOs of the parent and subsidiaries as well as the account manager on their advertising agency. Question: The company will merge four subsidiaries / divisions to […]